Happy Tramp

A while back I was approached by Inbetweeners movie director Ben Palmer & Zeppotron co-founder Neil Webster who were in the process of launching Happy Tramp, a new independent production company specialising in scripted narrative comedy to design a logo which would work for print in various formats with the idea of making it move at a later stage.

Armed with only a copious amount of extra strength lager (for research purposes) I initially sketched out a few ideas... & we fairly quickly decided on the finished logo. I tried a few handwritten typefaces but we settled on trusty old Gill Sans

 After the Special Brew hangover died down a few months later I took the character & directed & animated the short clip. I sent the guys an initial animatic to which they replied -

Thanks for this. We've got a lot of notes...
1. We love it.

Why aren't ALL jobs as fun  painless as this?

You can see the clip here

Happy Tramp from Steve May on Vimeo.