The Summer Reading Challenge

I spent a couple of months at the beginning of the year creating all the characters & scenarios for print and online illustrations and animations for this year’s Summer Reading Challenge – STORY LAB – for The Reading Agency, whose aim is to to get kids reading books.
The Campaign, launched on 14th July has wide press and TV coverage and is featured in UK libraries this summer encouraging kids to read 6 books over the summer holidays.
Here's a few pieces from the campaign